Case study
E-Commerce
Coastal Water Technologies
Client
Coastal Water Technologies
Industry
Wholesale · Water technology
Year
2026
Fast search, pro pricing, saved lists and a points-based loyalty program for water professionals
10,000+
Products
50+
Brands
10,000
Bonus points to join
Same day
Shipping
01
Overview
A wholesale store for 10,000+ products
Coastal Water Technologies supplies well and septic contractors, plumbers, irrigation and water-treatment pros from Naples, Florida. Their catalogue is huge, and their customers are busy professionals who buy the same parts again and again. We built a store that stays fast with 10,000+ products and rewards customers for coming back.
About the client
Coastal Water Technologies
Your #1 source for water technologies
Founded in April 2016 in Naples, Florida, Coastal Water Technologies is a wholesale distributor for well and septic contractors, irrigation and water-treatment professionals, plumbers, farms, businesses and municipalities.
coastalwatertechnologies.com ↗02
The story
From problem
to product
The problem
01
Too many products for an ordinary shop
Ten thousand products, dozens of brands and hundreds of categories slow most online shops to a crawl. Contractors also need their own prices, a fast way to find the exact part, and a reason to order online instead of calling.
How we did it
02
Built for scale and repeat buyers
We designed the catalogue, search and filters to stay fast at 10,000+ products, and built bulk imports so whole price lists update at once. Then we added what professionals use every week: pro prices on sign-in, saved lists, a part finder and a loyalty program.
The result
03
A store contractors come back to
Pros find parts in seconds, see their own price, reorder a whole job from a saved list, and earn points and sweepstakes entries on every order. The team keeps 10,000+ products up to date from one admin panel.
03
What we built
Store, loyalty program and admin
A wholesale storefront, a Contractor Rewards program and the admin panel behind them.
01 — Catalogue
Filters that stay fast
Browse 60+ categories and filter by brand, size, voltage and stock, without waiting, even with 10,000+ products.
02 — Product page
Pro prices on sign-in
Specs, manuals and stock up front. Signed-in customers see their own price and how many points the order earns.
03 — Loyalty
Contractor Rewards
Business customers get 10,000 bonus points for joining, earn points on every order and collect sweepstakes entries for prize drawings.
04 — Saved lists
Reorder a whole job in one click
Save the parts you use on every install as a list, then add them all to the cart at once.
05 — Quick finder
The right part in three clicks
Pick a category, a brand and a model to see every part that fits.
06 — Admin
Update thousands of prices at once
Import a supplier's price list and every matching product updates in one go, with the rows that need a look set aside.
And also
01
Accounts & order status
Customers track orders and see their history any time.
02
Product registration
Register a product for warranty online.
03
Manuals library
Spec sheets and manuals in one searchable place.
04
Live help
Chat, call or email from any page.
04
Behind the site
Built to run
10,000+ products
Coastal has its own backend and admin panel, made for a big catalogue and a loyalty program.
01 — Admin panel
Contractor Rewards in one place
See every contractor's tier, points, orders and sweepstakes entries, and add points by hand when needed.
02 — CMS
Banners and categories in minutes
The team edits the homepage hero, categories, brands and the rewards banner, previews it and publishes.
03 — Backend
Search that stays fast
10,000+ products sit in an indexed database behind its own API, so search and filters answer in milliseconds. Contractor prices come from the server.
04 — SEO
Every product page on Google
Titles and descriptions for every product are written from its name, brand and price, and each one can be fine-tuned by hand.
05
Gallery
A closer
look
10 pictures — swipe or use the arrows. Tap one to see it full size.
06
Tech stack
Built to scale
A Next.js storefront on a Node.js and MongoDB backend, with product photos on AWS S3, designed to stay fast as the catalogue grows.
07
Your project
Have a project
like this?
Tell us what you want to build. We design it, build it and hand you the tools to run it yourself.
08
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